“The entertainment industry and the fashion world have been interlinked for hundreds, if not thousands of years. However, what probably started as getting dressed up for the theatre has evolved into intertwined fortunes in which entertainment drives fashion, and fashion drives entertainment.”

However, fashion and entertainment have gone even further than talent interconnection, they have moved increasingly towards content interaction. America’s Next Top Model, for example, is pretty much a direct collaboration between the television and fashion worlds to deliver entertainment-based content. The programme makes would be fashion models stars and celebrities and the process of modeling into entertainment.

Another type of example of content interaction can be seen in Sex and the City, in which the characters’ love, devotion and work for the fashion industry is one of the main focal points for the series and film plots. The stars of the show and now movies have become synonymous with the fashion world, promoting their own particular fashion tastes as well as acting as endorsements for interest in the fashion world in general. Plenty of other shows and films have followed suit with this interconnection, including Ugly Betty and The Devil Wears Prada, which was originally a book.

Now, more so than ever before, stars and celebrities from the entertainment world are even going so far as to design their own clothing ranges, having an even more direct influence on fashion. Singers and actresses alike have their own clothing ranges, but less obvious areas like rap and rock music have also succumbed to the temptation of fashion design. Both 50 Cent and Liam Gallagher have clothing collections for sale at the moments and while they may not necessarily be all that good, they are obviously having some influence on the clothing choices of consumers.

Obviously, one of the big stepping-stones in the evolution of this semi-symbiotic relationship was the advent of the star. Stepping out on the red carpet at award ceremonies, theater opening nights and film premiers in the latest couture dresses and tailor made designer suits meant that stars from all areas of the entertainment industry have become conduits for the delivery of the latest fashions to the mass media.

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