“The entertainment industry and the fashion world have been interlinked for hundreds, if not thousands of years. However, what probably started as getting dressed up for the theatre has evolved into intertwined fortunes in which entertainment drives fashion, and fashion drives entertainment.” However, fashion and entertainment have gone even further than talent interconnection, they have moved increasingly towards content interaction. America’s Next Top Model, for example, is pretty much a direct collaboration between the television and fashion worlds to deliver entertainment-based content. The programme makes would be fashion models stars and celebrities and the process of modeling into entertainment. Another type of example of content interaction can be seen in… Read More

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